Source: WSJ, May 2011
Late last year, News Corp. paid $360 million for 90% of Wireless Generation, a New York-based maker of software and other tools to help schools evaluate and monitor student performance and devise instruction accordingly.
Mr. Murdoch has described Wireless Generation as a gateway to a kindergarten-through-12th grade education market he says is worth about $500 billion a year in the U.S. alone. He also said schools need to incorporate more personalized learning, saying schools need the same tools to “micro-target audiences” that media and technology companies have mastered. He cited a program for the iPod used by American children on a military base in Okinawa, Japan, that can “instantly diagnose where a child is in his or her reading – and then produce a customized textbook for the next ten days.”
Schooling & Learning Choices 